Brown Stone visualized the ideal image for the space where people could realize the core value more than space just for living.
By expressing the text of “Brown Stone” in modern blue tone with borders symbolizing luxury mansion of middle age, we have implied the meaning of “differentiated lives” pursued by ISU Engineering & Construction, and expressed the space for people pioneering their own lives with high insight and emotion.
Brown Stone is a luxury residential style started from mansions for upper class in the Eastern states of US such as New York and Boston in the 19th century. It is is the new brand name of high quality residential space introduced by ISU Engineering and Construction in Korea. ‘Brown Stone’, the brand adding modern edge to traditional dignified residential style will be applied to all apartments and office buildings constructed by ISU Engineering & Construction.
This Brand Identification Program (BIP) is the comprehensive guideline for the design of all visual materials of Brown Stone and the thoroughly reviewed management regulations for the improvement and management of brand image. Hence, this needs to be fully understood and followed before utilization.
All contents in this BIP cannot be arbitrarily interpreted or changed regarding any part.
Therefore, in case of doubt or need for interpretation, consult with the manager of ISU Engineering & Construction at all times.